Word Mark and Claim

The Logo
(Word mark/logo)

The logo shows the globe in an abstract and open form.
The rings take up the iconography of the products and show their variety and complexity at an abstract level.


The logo symbolises the efficiency and dedication of an international business. The logo is green.
Kempchen appears in a slim, but in itself strong font. The font’s vertical orientation and appearance combine modernity and continuity.

The claim

The brand values with experience, trust and leadership involve in their totality a claim.
This claim is:
confidence unites